Avto Grigolia
Product designer drawn to 0→1 problems.
I’ve been the solo founding designer at Locale since 2020, owning design and front-end engineering through the company’s evolution, building design systems and brand identities from scratch. Before that I was at Ford’s Greenfield Labs.
Everything I make starts with the customer and ends with shipped code.
Locale 3.0
Final pivot & finding PMF
2026
$40M ARR • 70% M1 retention
Locale 2.0
Pivoting to prepared meals
2023

$6M ARR • Learned to code
Locale 1.0
Building a marketplace without engineers
2020
$14M raised • $74M valuation
TBS Design Gallery
Luxury design showroom
2026
Next.js • Payload CMS
Amya Agency
Headhunting agency for tech companies
2026
Next.js • Branding
D-Ford
Exploring the future of mobility
2019
3 projects • Field research